{"product_id":"the-business-of-physiotherapy-what-it-really-takes-to-build-sustainable-clinics-in-india-9798902966197","title":"The Business of Physiotherapy: What It Really Takes to Build Sustainable Clinics in India","description":"\u003cp\u003e • Author(s): Arun Kumar Ramasamy\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBased on real observations from hundreds of physiotherapy clinics across India, \u003cstrong\u003eThe Business of Physiotherapy\u003c\/strong\u003e breaks down how clinics actually survive, grow, and scale in the Indian market-without compromising ethics or patient care.\u003c\/p\u003e\u003cp\u003eThis is not a book about clinical techniques. It is a practical guide to building a sustainable, system-driven physiotherapy practice.\u003c\/p\u003e\u003cp\u003eInside, you'll discover: \u003c\/p\u003e\u003cp\u003eWhy \"busy clinics\" still struggle financially\u003c\/p\u003e\u003cp\u003eHow pricing, packages, and therapist utilization truly impact profitability\u003c\/p\u003e\u003cp\u003eWhy staff hiring and attrition fail-and what actually works\u003c\/p\u003e\u003cp\u003eHow to understand clinic numbers without an MBA\u003c\/p\u003e\u003cp\u003eWhen (and when not) to open a second clinic\u003c\/p\u003e\u003cp\u003eHow to use technology as a growth enabler, not a burden\u003c\/p\u003e\u003cp\u003eThe mindset shift required to move from clinician to leader\u003c\/p\u003e\u003cp\u003eWritten for Indian realities by keen observation of 100's of Physio's and Rehab Clinics, this book replaces guesswork with clarity and chaos with systems. Whether you're planning your first clinic or running an established practice that feels overworked and under-rewarded, this book offers grounded insights shaped by real clinics, real data, and real decisions.\u003c\/p\u003e\u003cp\u003eTreating patients builds a career. Building a sustainable clinic builds a future.\u003c\/p\u003e","brand":"Notion Press","offers":[{"title":"Paperback","offer_id":47887642820759,"sku":"9798902966197","price":1248.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798902966197.webp?v=1781160480","url":"https:\/\/atlanticbooks.com\/products\/the-business-of-physiotherapy-what-it-really-takes-to-build-sustainable-clinics-in-india-9798902966197","provider":"Atlantic Books","version":"1.0","type":"link"}