{"product_id":"the-business-of-salvation-9798198453890","title":"The business of salvation","description":"\u003cp\u003e • Author(s): Pablo David Hidalgo Rodriguez\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Atheism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat if salvation never disappeared?\u003cbr\u003eWhat if it simply changed its language?\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Business of Salvation\u003c\/i\u003e, Pablo David Hidalgo Rodr�guez explores how modern society continues to sell redemption through religion, self-help culture, wellness movements, digital algorithms, political identities, productivity systems, therapy culture, and the endless promise of self-transformation.\u003c\/p\u003e\u003cp\u003eThis is not a simplistic attack on religion, nor a shallow celebration of atheism. Instead, the book investigates a deeper and more uncomfortable question: why are human beings so vulnerable to promises of rescue in the first place?\u003c\/p\u003e\u003cp\u003eBlending philosophy, sociology, psychology, cultural criticism, theology, and existential reflection, this book examines how fear, guilt, loneliness, ambition, trauma, and the hunger for meaning become profitable industries in the modern world. From prosperity preaching and motivational culture to social media spirituality and algorithmic identity-building, Hidalgo Rodr�guez reveals how systems of salvation evolve while preserving the same underlying structure: a wounded person searching for completion.\u003c\/p\u003e\u003cp\u003eDrawing on thinkers such as Nietzsche, Weber, Foucault, Camus, Byung-Chul Han, Girard, Taylor, Arendt, Becker, and Zuboff, the book explores themes including: \u003c\/p\u003e\u003cp\u003e- The commercialization of spirituality and healing\u003cbr\u003e- Prosperity theology and capitalist morality\u003cbr\u003e- The psychology of guilt, fear, and redemption\u003cbr\u003e- Social media as a machine of emotional manipulation\u003cbr\u003e- Identity as a marketplace\u003cbr\u003e- The loneliness that follows disillusionment\u003cbr\u003e- Why people still need faith after losing belief\u003cbr\u003e- The difficulty of living without promises of final rescue\u003c\/p\u003e\u003cp\u003eDark, lucid, provocative, and deeply human, \u003ci\u003eThe Business of Salvation\u003c\/i\u003e challenges readers to confront the uncomfortable relationship between vulnerability and power in modern culture.\u003c\/p\u003e\u003cp\u003eNot a book about how to be saved.\u003cbr\u003eA book about why salvation is always being sold.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47890528206999,"sku":"9798198453890","price":1354.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798198453890.webp?v=1781180396","url":"https:\/\/atlanticbooks.com\/products\/the-business-of-salvation-9798198453890","provider":"Atlantic Books","version":"1.0","type":"link"}