{"product_id":"the-business-oriented-cio-a-guide-to-market-driven-management-9780470278123","title":"The Business-Oriented CIO: A Guide to Market-Driven Management","description":"\u003cp\u003e • Author(s): George Tillmann\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Business-Oriented CIO: A Guide to Market-Driven Management\u003c\/i\u003e introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201441587351,"sku":"9780470278123","price":4777.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470278123.webp?v=1767307346","url":"https:\/\/atlanticbooks.com\/products\/the-business-oriented-cio-a-guide-to-market-driven-management-9780470278123","provider":"Atlantic Books","version":"1.0","type":"link"}