{"product_id":"the-buying-zone-9781543996364","title":"The Buying Zone","description":"\u003cp\u003e • Author(s): Drew Pickens\u003cbr\u003e • Publisher: Bookbaby\u003cbr\u003e • Publisher Imprint: Bookbaby\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy is it that when you do everything right as a salesperson, the customer still says \"no\"? Why do they sometimes say \"yes\"? What's going on inside a buyer's head when they decide to buy something? The Buying Zone is a journey through the mind of a buyer, when and why they choose to make a purchase and from whom? Whether you are a strategic level sales professional trying to close multi-million-dollar B2B deals or an owner of a local business like a restaurant, fitness studio, or an e-tailer, you're always trying to grow your customer base and establish yourself in the market. This book will help you understand the buyer - at any level - during the buying process.The Buying Zone introduces you to a new selling methodology based around the buyer's behavior. It gives you a checklist of things to consider during the sales process before you attempt to close the deal with the intent of increasing the likelihood of success. This book employs real-world examples and application that put you in the mind of today's buyer.This isn't just another sales book. The Buying Zone is about the buying process.\u003c\/p\u003e","brand":"Bookbaby","offers":[{"title":"Paperback","offer_id":45086865096855,"sku":"9781543996364","price":1365.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781543996364.webp?v=1767639627","url":"https:\/\/atlanticbooks.com\/products\/the-buying-zone-9781543996364","provider":"Atlantic Books","version":"1.0","type":"link"}