{"product_id":"the-calm-before-the-brainstorm-9798720628673","title":"The Calm Before the Brainstorm","description":"\u003cp\u003e • Author(s): Stevie Ray\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBrainstorming as we know it was invented in the 1950s by an advertising executive. The rules he created seemed to make sense, but anyone who has left a brainstorming session with more stress than ideas knows that the old rules don't actually work. Stevie Ray takes you through the Eight Steps of the Creative Idea Process, and makes brainstorming not only effective, but fun.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":45561858883735,"sku":"9798720628673","price":2168.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798720628673.webp?v=1767465061","url":"https:\/\/atlanticbooks.com\/products\/the-calm-before-the-brainstorm-9798720628673","provider":"Atlantic Books","version":"1.0","type":"link"}