{"product_id":"the-cashflow-trap-why-indian-businesses-struggle-despite-sales-growth-and-hard-work-9798903190812","title":"The Cashflow Trap: Why Indian Businesses Struggle Despite Sales, Growth, and Hard Work","description":"\u003cp\u003e • Author(s): Cwm(r) Brijesh Parikh\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Finance - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost Indian businesses don't struggle because of lack of effort or ideas. They struggle quietly - under the pressure of cashflow stress.\u003c\/p\u003e\u003cp\u003eIn \u003cstrong\u003eThe Cashflow Trap\u003c\/strong\u003e, \u003cstrong\u003eBrijesh Parikh, CWM(R)\u003c\/strong\u003e explains why businesses that appear profitable on paper still delay salaries, depend on overdrafts, and leave owners constantly anxious about money. Drawing from real-world experience with Indian entrepreneurs and business owners, the book reveals the invisible structural mistakes that drain cash despite strong sales and constant hard work.\u003c\/p\u003e\u003cp\u003eThe book challenges popular beliefs - that growth automatically solves problems, that profit equals safety, and that sacrificing the owner is noble. Instead, it shows how cash timing, pricing decisions, mixed personal and business money, and lack of financial structure silently create stress long before any crisis appears.\u003c\/p\u003e\u003cp\u003eThis is not an accounting textbook or a motivational read. It is a practical clarity guide designed for Indian business realities, helping readers recognise early warning signs, \u003cstrong\u003eregain control over cashflow\u003c\/strong\u003e, and make calmer, smarter business decisions.\u003c\/p\u003e\u003cp\u003eIf your business feels busy but unstable, this book will help you understand why - and what must change before stress becomes failure.\u003c\/p\u003e","brand":"Notion Press","offers":[{"title":"Hardcover","offer_id":47778877374615,"sku":"9798903190812","price":2497.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798903190812.webp?v=1778031776","url":"https:\/\/atlanticbooks.com\/products\/the-cashflow-trap-why-indian-businesses-struggle-despite-sales-growth-and-hard-work-9798903190812","provider":"Atlantic Books","version":"1.0","type":"link"}