{"product_id":"the-challenge-of-bric-multinationals-9781786353504","title":"The Challenge of Bric Multinationals","description":"\u003cp\u003e • Author(s): Rob Van Tulder | Alain Verbeke | Jorge Carneiro\u003cbr\u003e • Publisher: Emerald Group Publishing\u003cbr\u003e • Publisher Imprint: Emerald Group Publishing\u003cbr\u003e • BISAC: International - General\u003c\/p\u003e\u003cp\u003eThis PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46493602676887,"sku":"9781786353504","price":15435.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781786353504.webp?v=1769173272","url":"https:\/\/atlanticbooks.com\/products\/the-challenge-of-bric-multinationals-9781786353504","provider":"Atlantic Books","version":"1.0","type":"link"}