{"product_id":"the-complete-guide-to-fast-moving-consumer-goods-fmcg-9798321948248","title":"The Complete Guide to Fast Moving Consumer Goods (FMCG)","description":"\u003cp\u003e • Author(s): Faisal Jamil\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: International - Marketing\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDescription of the book\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"The Complete Guide to Fast Moving Consumer Goods (FMCG)\" is a comprehensive and detailed book that provides a thorough overview of the FMCG industry. It covers a wide range of topics, including the definition and characteristics of FMCG products, the historical evolution of the industry, global market trends, consumer behavior, marketing strategies, brand management, supply chain management, retailing, packaging, technology, quality control, regulatory compliance, and sustainability practices. \u003cp\u003e\u003c\/p\u003eThe book delves into the importance of each aspect of the FMCG industry and provides practical insights, case studies, and best practices for FMCG companies to succeed in today's competitive market. It also discusses emerging trends, challenges, and future outlook for the industry, helping readers stay informed and adapt to the changing landscape of the FMCG sector. \u003cp\u003e\u003c\/p\u003eWith its comprehensive coverage and practical approach, \"The Complete Guide to Fast Moving Consumer Goods (FMCG)\" is an essential resource for professionals, students, and anyone interested in gaining a deep understanding of the FMCG industry and its key drivers of success.","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":45554444533911,"sku":"9798321948248","price":1076.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798321948248.webp?v=1768588427","url":"https:\/\/atlanticbooks.com\/products\/the-complete-guide-to-fast-moving-consumer-goods-fmcg-9798321948248","provider":"Atlantic Books","version":"1.0","type":"link"}