{"product_id":"the-connected-customer-the-changing-nature-of-consumer-and-business-markets-9781848728370","title":"The Connected Customer: The Changing Nature of Consumer and Business Markets","description":"\u003cp\u003e • Author(s): Stefan H.K. Wuyts\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45235472760983,"sku":"9781848728370","price":17410.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781848728370.webp?v=1769209801","url":"https:\/\/atlanticbooks.com\/products\/the-connected-customer-the-changing-nature-of-consumer-and-business-markets-9781848728370","provider":"Atlantic Books","version":"1.0","type":"link"}