{"product_id":"the-consumer-mind-brand-perception-and-the-implications-for-marketers-9780749465704","title":"The Consumer Mind: Brand Perception and the Implications for Marketers","description":"\u003cp\u003e • Author(s): Pepe Martínez\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003eThe Consumer Mind is based on research from Millward Brown and provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":47574037201047,"sku":"9780749465704","price":4179.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780749465704.webp?v=1774894459","url":"https:\/\/atlanticbooks.com\/products\/the-consumer-mind-brand-perception-and-the-implications-for-marketers-9780749465704","provider":"Atlantic Books","version":"1.0","type":"link"}