{"product_id":"the-consumer-mind-in-retail-how-invisible-decisions-drive-the-market-9798198935297","title":"The Consumer Mind in Retail: How Invisible Decisions Drive the Market","description":"\u003cp\u003e • Author(s): Pedro Pimenta\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost purchasing decisions happen in less than fifteen seconds. No conscious reasoning. No rational comparison. The consumer is standing in front of the shelf - and has already decided before realizing they were deciding.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Consumer Mind in Retail\u003c\/i\u003e reveals the invisible architecture governing those decisions: what happens behind every shelf, every counter, and every negotiation that appears straightforward but carries a quiet, profound complexity.\u003c\/p\u003e\u003cp\u003eDrawing on years of hands-on experience in consumer markets - across product launches, buyer negotiations, and point-of-sale strategy - Pedro Pimenta translates consumer behavior, neuromarketing, and competitive intelligence into real stories, concrete characters, and lessons you recognize because you have already lived them.\u003c\/p\u003e\u003cp\u003eYou will understand why a good product doesn't sell - visibility sells. Why discounting doesn't build a brand, it only funds survival. Why the point of sale is not a democracy: it protects whoever is already inside and ignores whoever arrives without the right structure. And why execution is not a detail - it is the difference between building something that lasts and simply existing.\u003c\/p\u003e\u003cp\u003eThe book is divided into three parts: \u003ci\u003eThe Invisible System\u003c\/i\u003e, which shows how retail truly operates beneath the surface; \u003ci\u003eThe Invisible Decision\u003c\/i\u003e, which reveals what happens inside the consumer's mind in the moments leading up to a purchase; and \u003ci\u003eExecution Is Power\u003c\/i\u003e, which translates all of it into practical action and sustainable results.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47889859707031,"sku":"9798198935297","price":686.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798198935297.webp?v=1781178017","url":"https:\/\/atlanticbooks.com\/products\/the-consumer-mind-in-retail-how-invisible-decisions-drive-the-market-9798198935297","provider":"Atlantic Books","version":"1.0","type":"link"}