{"product_id":"the-content-analysis-guidebook-9781412979474","title":"The Content Analysis Guidebook","description":"\u003cp\u003e • Author(s): Kimberly A. Neuendorf\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003eContent analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated \u003cstrong\u003eSecond Edition \u003c\/strong\u003eof \u003cstrong\u003eThe Content Analysis Guidebook, \u003c\/strong\u003e author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":45299096486039,"sku":"9781412979474","price":22717.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781412979474.webp?v=1767148911","url":"https:\/\/atlanticbooks.com\/products\/the-content-analysis-guidebook-9781412979474","provider":"Atlantic Books","version":"1.0","type":"link"}