{"product_id":"the-creative-company-third-edition-9781988375175","title":"The Creative Company - Third Edition","description":"\u003cp\u003e • Author(s): Geoff Dahl\u003cbr\u003e • Publisher: Geoffrey B. Dahl \u0026amp; Associates Inc.\u003cbr\u003e • Publisher Imprint: Geoffrey B. Dahl \u0026amp; Associates Inc.\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book wants to promote the art of working with ideas and inspire organizations to find new and better ways of becoming more creative and better manage innovation.The front end of innovation is fuzzy. It's right there where fuzzy - but potentially great - ideas thrive.Innovative organizations know that and they keep the front end fuzzy, while experimenting, learning and maybe even playing\u003c\/p\u003e","brand":"Geoffrey B. Dahl \u0026 Associates Inc.","offers":[{"title":"Paperback","offer_id":45543658946711,"sku":"9781988375175","price":543.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781988375175.webp?v=1767122991","url":"https:\/\/atlanticbooks.com\/products\/the-creative-company-third-edition-9781988375175","provider":"Atlantic Books","version":"1.0","type":"link"}