{"product_id":"the-creative-industries-and-international-business-development-in-africa-9781800713031","title":"The Creative Industries and International Business Development in Africa","description":"\u003cp\u003e • Author(s): Nnamdi O. Madichie | Robert Ebo Hinson\u003cbr\u003e • Publisher: Emerald Publishing Limited\u003cbr\u003e • Publisher Imprint: Emerald Publishing Limited\u003cbr\u003e • BISAC: Development - Economic Development\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe international business environment has undergone major turbulence in 2020 following the onset of lockdowns, travel restrictions and social distancing all prompted by Covid-19. These restrictions have limited the revenue generation capacity of both countries and businesses - large and small. While the winners have been mostly those sectors with a digital footprint such as streaming services and video-conferencing giants, the creative industries have felt a much harder blow.\u003c\/p\u003e \u003cp\u003eAgainst this backdrop, \u003cem\u003eThe Creative Industries and International Business Development in Africa\u003c\/em\u003e takes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy with a view to positioning the sector for a global audience.\u003c\/p\u003e \u003cp\u003eDrawing upon the categorisations of the Creative Industries Federation, the book interrogates, and highlights, the challenges, and opportunities of the creative industries in Africa. This is with a view to aggregating how the sector has coped with a myriad of challenges even before the pandemic. Discussions across the chapters document the changing landscape of the sector, capturing insights from the global value chain to everything digital - from arts to publishing, fashion, film and music production and distribution. Further insights are discussed around recent events such as the take-off of the African Continental Free Trade Area (AfCFTA) and the exit of Britain from the EU - with the latter event reinvigorating the Commonwealth Agenda and renewed interest in Africa's creative industries.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46447972057239,"sku":"9781800713031","price":9861.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781800713031.webp?v=1769142346","url":"https:\/\/atlanticbooks.com\/products\/the-creative-industries-and-international-business-development-in-africa-9781800713031","provider":"Atlantic Books","version":"1.0","type":"link"}