{"product_id":"the-creative-priority-9780887309601","title":"The Creative Priority","description":"\u003cp\u003e • Author(s): Jerry Hirshberg\u003cbr\u003e • Publisher: Harper Paperbacks\u003cbr\u003e • Publisher Imprint: Harper Paperbacks\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eHow does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. \u003c\/p\u003e\u003cp\u003e In \u003cem\u003eThe Creative Priority\u003c\/em\u003e Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, \u003cem\u003eThe Creative Priority\u003c\/em\u003e is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.\u003c\/p\u003e","brand":"Harper Paperbacks","offers":[{"title":"Paperback","offer_id":45410062794903,"sku":"9780887309601","price":1441.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780887309601.webp?v=1767312397","url":"https:\/\/atlanticbooks.com\/products\/the-creative-priority-9780887309601","provider":"Atlantic Books","version":"1.0","type":"link"}