{"product_id":"the-culture-of-connectivity-a-critical-history-of-social-media-9780199970773","title":"The Culture of Connectivity: A Critical History of Social Media","description":"\u003cp\u003e • Author(s): Jose Van Dijck\u003cbr\u003e • Publisher: Oxford University Press, USA\u003cbr\u003e • Publisher Imprint: Oxford University Press, USA\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003eSocial media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jos� van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms. This fascinating study will appeal to all readers interested in social media.\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Hardcover","offer_id":47891011502231,"sku":"9780199970773","price":15697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780199970773.webp?v=1781182040","url":"https:\/\/atlanticbooks.com\/products\/the-culture-of-connectivity-a-critical-history-of-social-media-9780199970773","provider":"Atlantic Books","version":"1.0","type":"link"}