{"product_id":"the-customer-asset-understanding-and-managing-its-value-9783031474231","title":"The Customer Asset: Understanding and Managing Its Value","description":"\u003cp\u003e • Author(s): Neil Bendle | Shane Wang\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":47657960308887,"sku":"9783031474231","price":2938.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031474231.webp?v=1775815924","url":"https:\/\/atlanticbooks.com\/products\/the-customer-asset-understanding-and-managing-its-value-9783031474231","provider":"Atlantic Books","version":"1.0","type":"link"}