{"product_id":"the-customer-profit-maxim-putting-the-bottom-line-on-top-9781492306603","title":"The Customer Profit Maxim: Putting the Bottom-line on Top","description":"\u003cp\u003e • Author(s): Marcel Wiedenbrugge\u003cbr\u003e • Publisher: Createspace Independent Publishing Platform\u003cbr\u003e • Publisher Imprint: Createspace Independent Publishing Platform\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe central message of this book is that the bottom-line should become top priority for decisions on marketing, sales and service investments. This will enable a sustainable business, resulting in happier customers, happier employees and, last but not least, happier shareholders. Collaboration between finance and commercial departments is key to this approach. This concise book offers: - A balanced view on customer relations - A unique model for customer segmentation - Practical guidelines to improve collaboration between financial and commercial departments - A seven step roadmap to realize customer profitability - A methodology to align marketing, sales and service budgets, leading to long-term profitability The authors combine extensive experience in the areas of commercial and financial customer relations. Wil Wurtz is a renowned CRM specialist in The Netherlands. Marcel Wiedenbrugge is an internationally active expert on credit management, service management and related software solutions.\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45503135285399,"sku":"9781492306603","price":1735.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781492306603.webp?v=1767454034","url":"https:\/\/atlanticbooks.com\/products\/the-customer-profit-maxim-putting-the-bottom-line-on-top-9781492306603","provider":"Atlantic Books","version":"1.0","type":"link"}