{"product_id":"the-data-ai-imperative-designing-strategies-for-exponential-growth-9781394251957","title":"The Data \u0026 AI Imperative: Designing Strategies for Exponential Growth","description":"\u003cp\u003e • Author(s): Lillian Pierson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Artificial Intelligence - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for Data \u0026amp; AI Imperative\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"In \u003ci\u003eData \u0026amp; AI Imperative\u003c\/i\u003e, Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR Framework, as well as real-world examples, that are essential for any leader looking to stay ahead of the fast-moving curve of AI.\"\u003cbr\u003e \u003cb\u003e--JOE REIS, \u003c\/b\u003e Best-selling Author of \u003ci\u003eFundamentals of Data Engineering\u003c\/i\u003e and Data Practitioner \u003c\/p\u003e\u003cp\u003e\"Imagine standing at the crossroads of technology and growth, where every decision is underpinned by the silent yet powerful pulse of AI. Lillian Pierson's \u003ci\u003eData \u0026amp; AI Imperative\u003c\/i\u003e emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape. Pierson deftly walks us through this landscape, illustrating how data-driven strategies transcend mere practicality to become truly transformative forces. A must-read for anyone in marketing looking to use data and AI to drive product-led growth.\"\u003cbr\u003e \u003cb\u003e--MADHUKAR KUMAR, \u003c\/b\u003e CMO, SingleStore(TM), Named 'Leading CMO to Watch in 2024' by \u003ci\u003eUSA TODAY\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"This book is solid gold. This content is a must for teams upskilling their knowledge of data and AI builds. With concrete examples, illustrations, and exceptional details, this is a resource I wish I'd had when starting to work on Fortune 500 AI product deployments.\"\u003cbr\u003e \u003cb\u003e--DR. JOAN PALMITER BAJOREK, \u003c\/b\u003e Founder, Clarity AI \u0026amp; Author of \u003ci\u003eYour AI Roadmap\u003c\/i\u003e (Wiley 2025) \u003c\/p\u003e\u003cp\u003e\"Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with the \u003ci\u003eData \u0026amp; AI Imperative\u003c\/i\u003e and provides an actionable roadmap for organizations who want to do business in the 21st century.\"\u003cbr\u003e \u003cb\u003e-- ULRIK LEHRSKOV-SCHMIDT, \u003c\/b\u003e Global expert on B2B SaaS pricing, Author of \u003ci\u003eThe Pricing Roadmap\u003c\/i\u003e \u0026amp; Managing Partner, Willingness To Pay \u003c\/p\u003e\u003cp\u003e\"Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, \u003ci\u003eData \u0026amp; AI Imperative\u003c\/i\u003e, which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company.\"\u003cbr\u003e \u003cb\u003e--KIRK BORNE, PH.D., \u003c\/b\u003e Founder and Owner, Data Leadership Group LLC\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45134519959703,"sku":"9781394251957","price":2195.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781394251957.webp?v=1769206838","url":"https:\/\/atlanticbooks.com\/products\/the-data-ai-imperative-designing-strategies-for-exponential-growth-9781394251957","provider":"Atlantic Books","version":"1.0","type":"link"}