{"product_id":"the-death-of-deposits-how-banks-can-turn-the-124-trillion-wealth-transfer-into-their-greatest-opportunity-9781953653208","title":"The Death of Deposits: How Banks Can Turn the $124 Trillion Wealth Transfer Into Their Greatest Opportunity","description":"\u003cp\u003e • Author(s): Martha Sylla Underwood\u003cbr\u003e • Publisher: Underwood Holdings\u003cbr\u003e • Publisher Imprint: Underwood Holdings\u003cbr\u003e • BISAC: Finance - Wealth Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery year, 70% of heirs move their inherited wealth within twelve months of a parent's death.\u003c\/p\u003e\u003cp\u003eMultiply that across the $124 trillion generational wealth transfer already underway, and you're not looking at a trend. You're looking at a crisis, one that most banks are completely unprepared for.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Death of Deposits\u003c\/i\u003e is the definitive playbook for financial institutions that refuse to lose. Written for banking executives and fintech leaders who understand that the next decade will be defined by who captures generational wealth. This book delivers the strategy, the business case, the ROI model, and the infrastructure framework to turn estate processing from an institutional liability into your greatest competitive advantage.\u003c\/p\u003e\u003cp\u003eThe wealth transfer is already happening. The only question is whether your institution is ready.\u003c\/p\u003e","brand":"Underwood Holdings","offers":[{"title":"Paperback","offer_id":47883748999319,"sku":"9781953653208","price":2087.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781953653208.webp?v=1781103751","url":"https:\/\/atlanticbooks.com\/products\/the-death-of-deposits-how-banks-can-turn-the-124-trillion-wealth-transfer-into-their-greatest-opportunity-9781953653208","provider":"Atlantic Books","version":"1.0","type":"link"}