{"product_id":"the-death-of-propaganda-9788799494903","title":"The Death of Propaganda","description":"\u003cp\u003e • Author(s): Michael Best | Jonathan Winch | David Hoskin\u003cbr\u003e • Publisher: Eye for Image APS\u003cbr\u003e • Publisher Imprint: Eye for Image APS\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eB2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers. The Death of Propaganda presents Three Voices(TM) strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer.\u003c\/p\u003e","brand":"Eye for Image APS","offers":[{"title":"Paperback","offer_id":47597213286551,"sku":"9788799494903","price":2000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788799494903.webp?v=1774996621","url":"https:\/\/atlanticbooks.com\/products\/the-death-of-propaganda-9788799494903","provider":"Atlantic Books","version":"1.0","type":"link"}