{"product_id":"the-definitive-guide-to-entertainment-marketing-bringing-the-moguls-the-media-and-the-magic-to-the-world-9780134194677","title":"The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World","description":"\u003cp\u003e • Author(s): Al Lieberman | Pat Esgate\u003cbr\u003e • Publisher: Pearson FT Press\u003cbr\u003e • Publisher Imprint: Pearson FT Press\u003cbr\u003e • BISAC: Industries - Entertainment\u003c\/p\u003e\u003cp\u003e\u003cb\u003e Entertainment Marketing NOW: \u003c\/b\u003e\u003c\/p\u003e Every Platform, Technology, and Opportunity  Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants  Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst \u003ci\u003eseven billion consumers. \u003c\/i\u003eThat means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever and it s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today \u003ci\u003eand \u003c\/i\u003etomorrow\u003ci\u003e any content, on any platform, in any market, worldwide.\u003c\/i\u003e  \u003ci\u003e \u003c\/i\u003e You ll master innovative new ways to grab consumers attention and wallets \u003ci\u003efast\u003c\/i\u003e make your experiences \u003ci\u003ewannasee, haftasee, mustsee\u003c\/i\u003e drive more value through social platforms, mobile technologies, and integrated marketing strategies overcome challenges ranging from bad buzz to piracy fully leverage licensing, merchandising, and sponsorships and successfully market \u003ci\u003eall \u003c\/i\u003eforms of entertainment.\"","brand":"Pearson FT Press","offers":[{"title":"Paperback","offer_id":46861566902423,"sku":"9780134194677","price":4355.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780134194677.webp?v=1769962600","url":"https:\/\/atlanticbooks.com\/products\/the-definitive-guide-to-entertainment-marketing-bringing-the-moguls-the-media-and-the-magic-to-the-world-9780134194677","provider":"Atlantic Books","version":"1.0","type":"link"}