{"product_id":"the-design-imperative-the-art-and-science-of-design-management-9783319785677","title":"The Design Imperative: The Art and Science of Design Management","description":"\u003cp\u003e • Author(s): Steven Chen\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Production \u0026amp; Operations Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThis book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45278646894743,"sku":"9783319785677","price":8079.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783319785677.webp?v=1769291514","url":"https:\/\/atlanticbooks.com\/products\/the-design-imperative-the-art-and-science-of-design-management-9783319785677","provider":"Atlantic Books","version":"1.0","type":"link"}