{"product_id":"the-design-inspired-innovation-workbook-9789814289634","title":"The Design-Inspired Innovation Workbook","description":"\u003cp\u003e • Author(s): Bengt-Arne Vedin\u003cbr\u003e • Publisher: World Scientific Publishing Company\u003cbr\u003e • Publisher Imprint: World Scientific Publishing Company\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003eThis book argues for the need to make design the driving force for propelling innovation, as it provides important impetus for innovation, realizing dreams and obtaining a different focus from cost, technology, or production processes. Design also evokes creativity of a higher order and causes unexpected and inventive cross-fertilization across traditional borders or disciplines. This volume offers the \"how-to's\" for designing for successful novelty, and discusses issues such as product language and meaning, and connecting with the end-user. It will also serve as a checklist, primer, and handbook, providing the reader-practitioner hands-on, but sometimes provocative advice. The Design-Inspired Innovation Workbook is an indispensable handbook and important foundation for facilitating dialog between internal and external product service managers and designers, and aims to cover a vast arena of design-cum-innovation efforts while making the reader discover or invent the exact undertakings by him or herself.\u003c\/p\u003e","brand":"World Scientific Publishing Company","offers":[{"title":"Hardcover","offer_id":46868688339095,"sku":"9789814289634","price":9118.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789814289634.webp?v=1769990706","url":"https:\/\/atlanticbooks.com\/products\/the-design-inspired-innovation-workbook-9789814289634","provider":"Atlantic Books","version":"1.0","type":"link"}