{"product_id":"the-development-of-scientific-marketing-in-the-twentieth-century-research-for-sales-in-the-pharmaceutical-industry-9781138630116","title":"The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry","description":"\u003cp\u003e • Author(s): Jean-Paul Gaudillière\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: History\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45238035284119,"sku":"9781138630116","price":5561.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138630116.webp?v=1769218401","url":"https:\/\/atlanticbooks.com\/products\/the-development-of-scientific-marketing-in-the-twentieth-century-research-for-sales-in-the-pharmaceutical-industry-9781138630116","provider":"Atlantic Books","version":"1.0","type":"link"}