{"product_id":"the-digital-transformers-dilemma-how-to-energize-your-core-business-while-building-disruptive-products-and-services-9781119701309","title":"The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services","description":"\u003cp\u003e • Author(s): Karolin Frankenberger\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBring your company into the digital era without compromising your core business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, \u003c\/i\u003ethe authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing - and digitizing - the legacy business.\u003c\/p\u003e \u003cp\u003eThe core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCrafting a flexible organization\u003c\/li\u003e \u003cli\u003eUsing technology as a driver\u003c\/li\u003e \u003cli\u003eDesigning the necessary processes\u003c\/li\u003e \u003cli\u003eBuilding transformational leaders\u003c\/li\u003e \u003cli\u003e\"Right-skilling\" the workforce of the future\u003c\/li\u003e \u003cli\u003eGalvanizing cultural change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Digital Transformer's Dilemma \u003c\/i\u003eis a very visual book, filled with dozens of engaging illustrations that bring the contained concepts to life on the page.\u003c\/p\u003e \u003cp\u003eBased on 100+ interviews with senior executives at leading companies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors' own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45032599191703,"sku":"9781119701309","price":2149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119701309.webp?v=1769208252","url":"https:\/\/atlanticbooks.com\/products\/the-digital-transformers-dilemma-how-to-energize-your-core-business-while-building-disruptive-products-and-services-9781119701309","provider":"Atlantic Books","version":"1.0","type":"link"}