{"product_id":"the-ecommerce-growth-gap-why-brands-get-stuck-and-the-operating-system-for-profitable-predictable-ecommerce-growth-9798994619421","title":"The eCommerce Growth Gap: Why Brands Get Stuck, and the Operating System for Profitable, Predictable eCommerce Growth","description":"\u003cp\u003e • Author(s): Jason Pawloski\u003cbr\u003e • Publisher: Baywood Press\u003cbr\u003e • Publisher Imprint: Baywood Press\u003cbr\u003e • BISAC: Electronic Commerce (see also headings under Business \u0026amp; Econ\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This book explains eCommerce in a way leadership teams can understand, govern, and scale. I've seen Jason close the Growth Gap more than once, in different businesses, with different teams and different challenges. This isn't luck. It's a repeatable approach.\"\u003c\/i\u003e \u003cb\u003e- Trip Randall, President \u0026amp; CEO, Superfeet\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhy do so many brands invest more money, talent, and effort into eCommerce, only to watch growth stall and margins erode?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe eCommerce Growth Gap\u003c\/i\u003e, Jason Pawloski reveals the hidden operational failures that quietly sabotage eCommerce performance, even inside brands with great products, strong teams, and real demand. Drawing on two decades of building, scaling, and fixing digital commerce businesses, Pawloski shows the problem usually isn't the website, the ads, or the people. \u003cb\u003eeCommerce performance isn't a marketing challenge. It's an operating model challenge.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhen eCommerce is managed as a set of disconnected tactics instead of a coordinated operating model, brands fall into the \u003cb\u003eGrowth Gap\u003c\/b\u003e - the widening distance between what the business potential and the actual business results. \u003cp\u003e\u003c\/p\u003eThis book is for leaders who are done guessing and ready to run eCommerce the way they run the rest of the business. Inside, you'll learn the five systemic forces that keep brands stuck: \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Strategy Gap: \u003c\/b\u003e eCommerce strategy disconnected from business economics, brand positioning, and commercial reality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Financial Linkages Gap: \u003c\/b\u003e Leadership can't explain what drives profit, where it leaks, or which actions are creating or eroding enterprise value.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Capability \u0026amp; Organizational Gap: \u003c\/b\u003e Ownership is unclear, execution is fragmented, and the organization lacks the structure to operate at scale.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Infrastructure \u0026amp; Process Gap: \u003c\/b\u003e Technology, data, and operational processes aren't integrated enough to support consistent, scalable execution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Demand Generation Gap: \u003c\/b\u003e Demand is managed as a collection of channels rather than an integrated engine of create, capture, and compound.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInstead of chasing the latest marketing hack, \u003ci\u003eThe eCommerce Growth Gap\u003c\/i\u003e delivers a durable operating model: \u003cb\u003ethe eCommerce Value Creation System.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eWritten for CEOs, leadership teams, boards, and eCommerce operators, \u003c\/b\u003e this book provides practical frameworks to align strategy, economics, execution, and accountability - eliminating heroics and replacing them with calm confidence. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIf your digital business feels stuck, \u003ci\u003eThe eCommerce Growth Gap\u003c\/i\u003e is your blueprint for breaking through, regaining momentum, and turning eCommerce into a predictable engine of profitable growth.\u003c\/b\u003e","brand":"Baywood Press","offers":[{"title":"Paperback","offer_id":47883186929815,"sku":"9798994619421","price":1680.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798994619421.webp?v=1781100079","url":"https:\/\/atlanticbooks.com\/products\/the-ecommerce-growth-gap-why-brands-get-stuck-and-the-operating-system-for-profitable-predictable-ecommerce-growth-9798994619421","provider":"Atlantic Books","version":"1.0","type":"link"}