{"product_id":"the-effects-of-cause-related-marketing-on-customers-attitudes-and-buying-behavior-9783834932402","title":"The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior","description":"\u003cp\u003e • Author(s): Denise Steckstor\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Gabler Verlag\u003cbr\u003e • BISAC: Economics - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFirms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on her findings, she provides an overview for marketing managers on how to effectively design and manage Cause-Related Marketing programs.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45274455081111,"sku":"9783834932402","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783834932402.webp?v=1769279975","url":"https:\/\/atlanticbooks.com\/products\/the-effects-of-cause-related-marketing-on-customers-attitudes-and-buying-behavior-9783834932402","provider":"Atlantic Books","version":"1.0","type":"link"}