{"product_id":"the-effortless-experience-9780241003305","title":"The Effortless Experience","description":"\u003cp\u003e • Author(s): Matthew Dixon\u003cbr\u003e • Publisher: Penguin Books Ltd\u003cbr\u003e • Publisher Imprint: Penguin Books Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCompanies must 'delight' customers by exceeding service expectations. But no matter how exciting special deals may be, the 'dazzle factor' does not solve customer problems. Yet most companies have failed to realise this and pay dearly in terms of wasted investments, lost customers, and squandered loyalty. Matthew Dixon, bestselling author of 'The Challenger Sale', has teamed up with Nicholas Toman and Rick DeLisi to espouse this 'delight paradox'.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Paperback","offer_id":45087022481559,"sku":"9780241003305","price":780.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780241003305.webp?v=1769202524","url":"https:\/\/atlanticbooks.com\/products\/the-effortless-experience-9780241003305","provider":"Atlantic Books","version":"1.0","type":"link"}