{"product_id":"the-election-game-and-how-to-win-it-9781635610666","title":"The Election Game and How to Win It","description":"\u003cp\u003e • Author(s): Joseph Napolitan\u003cbr\u003e • Publisher: Echo Point Books \u0026amp; Media\u003cbr\u003e • Publisher Imprint: Echo Point Books \u0026amp; Media\u003cbr\u003e • BISAC: Political Process - Media \u0026amp; Internet\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel. \u003c\/p\u003e\u003cp\u003eIn this fascinating memoir, Napolitan takes a look how candidate win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. \"The issues don't mean a hell of a lot,\" he observes. Napolitan makes clear that the idea of \"selling\" candidates is a misnomer. Instead, he says those who win elections have personalities that make for \"instant involvement\" with viewers and listeners.\u003c\/p\u003e\u003cp\u003eThough it's not a handbook, Napolitan says \u003cem\u003eThe Election Game and How to Win It \u003c\/em\u003ewill be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46474378641559,"sku":"9781635610666","price":2856.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781635610666.jpg?v=1766267550","url":"https:\/\/atlanticbooks.com\/products\/the-election-game-and-how-to-win-it-9781635610666","provider":"Atlantic Books","version":"1.0","type":"link"}