{"product_id":"the-elements-of-logo-design-design-thinking-branding-making-marks-9781621536741","title":"The Elements of LOGO Design: Design Thinking, Branding, Making Marks","description":"\u003cp\u003e • Author(s): Alex W. White | Jerry Kuyper\u003cbr\u003e • Publisher: Allworth\u003cbr\u003e • Publisher Imprint: Allworth\u003cbr\u003e • BISAC: Graphic Arts - Branding \u0026amp; LOGO Design\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA Visually Stunning Guide to Learning the Art of Logo Design\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Designers looking to learn the art of designing logos need look no further than \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. \u003cp\u003e\u003c\/p\u003e With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: \u003cul\u003e\n\u003cli\u003eLogic in design\u003c\/li\u003e\n\u003cli\u003eRelationships, hierarchy, and structure\u003c\/li\u003e\n\u003cli\u003eDifferences and similarities in design\u003c\/li\u003e\n\u003cli\u003eResearch and planning an identity\u003c\/li\u003e\n\u003cli\u003eHow to build a logo using type, image, and space\u003c\/li\u003e\n\u003cli\u003eLetterforms, type, and fonts\u003c\/li\u003e\n\u003cli\u003eType alteration\u003c\/li\u003e\n\u003cli\u003eSemiotics: icons and symbols\u003c\/li\u003e\n\u003cli\u003eImage-to-image relationships\u003c\/li\u003e\n\u003c\/ul\u003e With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e is a formidable resource for learning the art of branding and making marks.","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46317192577175,"sku":"9781621536741","price":2433.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781621536741.webp?v=1767710691","url":"https:\/\/atlanticbooks.com\/products\/the-elements-of-logo-design-design-thinking-branding-making-marks-9781621536741","provider":"Atlantic Books","version":"1.0","type":"link"}