{"product_id":"the-emergence-of-modern-marketing-9780714653907","title":"The Emergence of Modern Marketing","description":"\u003cp\u003e • Author(s): R. a. Church | Andrew Godley\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Commerce\u003c\/p\u003e\u003cp\u003eThis collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46897572184215,"sku":"9780714653907","price":26920.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780714653907.webp?v=1770363313","url":"https:\/\/atlanticbooks.com\/products\/the-emergence-of-modern-marketing-9780714653907","provider":"Atlantic Books","version":"1.0","type":"link"}