{"product_id":"the-emotional-commerce-economy-why-consumers-buy-comfort-identity-belonging-and-mood-relief-instead-of-products-9798259332836","title":"The Emotional Commerce Economy: Why Consumers Buy Comfort, Identity, Belonging, and Mood Relief Instead of Products","description":"\u003cp\u003e • Author(s): Emmeric Vale\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat this book is about\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis thoughtful guide reframes commerce around what people actually seek when they buy, not just what a product does. It shows how purchases are shaped by \u003cb\u003ecomfort\u003c\/b\u003e, \u003cb\u003eidentity\u003c\/b\u003e, \u003cb\u003ebelonging\u003c\/b\u003e, and \u003cb\u003emood relief\u003c\/b\u003e, and explains how brands can design, message, and measure around those emotional outcomes with greater clarity.\u003c\/p\u003e\u003cp\u003eRather than treating features as the center of the buying decision, the book shows how to translate technical details into real human value. It blends psychology, customer research, offer design, channel strategy, and performance measurement into a practical framework for modern marketing and commerce teams.\u003c\/p\u003e\u003cb\u003eWhat you will learn\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eHow emotional value differs from functional value, and why it drives buying behavior\u003c\/li\u003e\n\u003cli\u003eHow comfort purchases reduce stress, effort, and uncertainty\u003c\/li\u003e\n\u003cli\u003eHow identity purchases help people express who they are, or want to be\u003c\/li\u003e\n\u003cli\u003eHow belonging and social proof shape trust, referrals, and community loyalty\u003c\/li\u003e\n\u003cli\u003eHow mood relief influences timing, context, and purchase decisions\u003c\/li\u003e\n\u003cli\u003eHow to turn product specs into benefit statements that feel believable and useful\u003c\/li\u003e\n\u003cli\u003eHow to research emotional drivers through interviews, reviews, surveys, and support data\u003c\/li\u003e\n\u003cli\u003eHow to design offers, pricing, onboarding, and service recovery around emotional jobs\u003c\/li\u003e\n\u003cli\u003eHow to keep messaging consistent across search, social, email, retail, and support\u003c\/li\u003e\n\u003cli\u003eHow to measure emotional performance without relying on vague assumptions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWhy it matters\u003c\/b\u003e\u003cp\u003eCustomers rarely buy in a purely rational way. They choose the option that feels safer, more reassuring, more fitting, more social, or more uplifting. This book helps readers understand those deeper motives and build commerce experiences that respond to them with precision instead of guesswork.\u003c\/p\u003e\u003cp\u003eIt is especially useful for marketers, product leaders, founders, copywriters, e-commerce teams, and customer experience professionals who want to improve conversion, loyalty, and brand trust by speaking to the real reason people spend.\u003c\/p\u003e\u003cb\u003eInside the book\u003c\/b\u003e\u003col\u003e\n\u003cli\u003eA clear model of emotional commerce and the jobs products are hired to do\u003c\/li\u003e\n\u003cli\u003ePractical chapters on comfort, identity, belonging, and mood relief\u003c\/li\u003e\n\u003cli\u003eMethods for customer research and emotional segmentation\u003c\/li\u003e\n\u003cli\u003eGuidance on offer structures, messaging, visuals, and channel consistency\u003c\/li\u003e\n\u003cli\u003eTools for evaluation, team alignment, and implementation\u003c\/li\u003e\n\u003cli\u003eCase-based patterns that make the framework easy to apply\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cb\u003eA grounded resource for anyone who wants to build offers people not only need, but genuinely feel good choosing.\u003c\/b\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47883125096599,"sku":"9798259332836","price":1532.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798259332836.webp?v=1781099650","url":"https:\/\/atlanticbooks.com\/products\/the-emotional-commerce-economy-why-consumers-buy-comfort-identity-belonging-and-mood-relief-instead-of-products-9798259332836","provider":"Atlantic Books","version":"1.0","type":"link"}