{"product_id":"the-equity-risk-premium-the-long-run-future-of-the-stock-market-9780471327356","title":"The Equity Risk Premium: The Long-Run Future of the Stock Market","description":"\u003cp\u003e • Author(s): Bradford Cornell\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Accounting - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for The Equity Risk Premium\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"The Equity Risk Premium\u003c\/i\u003e plays a critical role in legal and regulatory matters -related to corporate finance. Along with the cost of debt, it is the most -important determinant of a company's cost of capital. As such, it is an integral part of the decision-making process in corporate finance. For instance, whether or not a -major acquisition makes sense can depend on the assumed value of the equity risk premium. In addition, the equity risk premium is an issue that -regulatory -bodies consider when they set fair rates of return for regulated companies. -Cornell's book is an important contribution because it includes both an historical analysis of the equity risk premium and provides tools for forecasting reasonable levels of the risk premium in the years ahead.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003e--Theodore N. Miller, Partner, Sidley \u0026amp; Austin.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Estimating how well stocks will do in the future from how well they have done in the past is like driving a car while looking in the rearview mirror. Brad -Cornell provides us with an important forward-looking view in this easily understood guide to the equity risk premium and confounds the popular view that stocks will do well in the future because they have done well in the past.\"- \u003c\/p\u003e\u003cp\u003e\u003cb\u003e--Michael Brennan, Past President of the American Finance Association and Professor of Finance at the University of California at Los Angeles.\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45117305913495,"sku":"9780471327356","price":5834.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471327356.webp?v=1767272918","url":"https:\/\/atlanticbooks.com\/products\/the-equity-risk-premium-the-long-run-future-of-the-stock-market-9780471327356","provider":"Atlantic Books","version":"1.0","type":"link"}