{"product_id":"the-essentials-of-marketing-research-9780415899284","title":"The Essentials of Marketing Research","description":"\u003cp\u003e • Author(s): Lawrence Silver\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdentifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Essentials of Marketing Research\u003c\/em\u003e guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eSecondary research and data mining\u003c\/li\u003e \u003cli\u003eInternet marketing research\u003c\/li\u003e \u003cli\u003eQualitative and exploratory research\u003c\/li\u003e \u003cli\u003eStatistical analysis\u003c\/li\u003e \u003cli\u003eMarketing research ethics\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45236125401239,"sku":"9780415899284","price":7305.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415899284.webp?v=1769212000","url":"https:\/\/atlanticbooks.com\/products\/the-essentials-of-marketing-research-9780415899284","provider":"Atlantic Books","version":"1.0","type":"link"}