{"product_id":"the-executor-of-integrated-marketing-communications-strategy-marcom-managers-working-model-9783642380907","title":"The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model","description":"\u003cp\u003e • Author(s): Kwang-Yong Shin\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45275074166935,"sku":"9783642380907","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783642380907.webp?v=1769281818","url":"https:\/\/atlanticbooks.com\/products\/the-executor-of-integrated-marketing-communications-strategy-marcom-managers-working-model-9783642380907","provider":"Atlantic Books","version":"1.0","type":"link"}