{"product_id":"the-facts-of-live-how-live-events-are-conceived-procured-and-produced-to-create-the-greatest-value-and-impact-9781781333402","title":"The Facts of Live: How Live Events Are Conceived, Procured and Produced to Create the Greatest Value and Impact","description":"\u003cp\u003e • Author(s): Will Glendinning\u003cbr\u003e • Publisher: Rethink Press\u003cbr\u003e • Publisher Imprint: Rethink Press\u003cbr\u003e • BISAC: Event Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eArt is just art, sport just sport, a message just a message, products just products and music mere music - until you add an audience.\u003c\/p\u003e\u003cp\u003eThen you're in the business of theatre - also known as live events.\u003c\/p\u003e\u003cp\u003eIn \u003cstrong\u003eThe Facts Of Live \u003c\/strong\u003eWill Glendinning distils over twenty years' experience with almost every type of live event. Whether you're in the sport, entertainment, arts, marketing, communication, government or the not-for-profit business, creating the most value and impact with a live event, pavilion or exhibition starts at the beginning - with its genesis, the foundations that underpin it, and key principles: \u003cstrong\u003eThe Facts Of Live\u003c\/strong\u003e.\u003c\/p\u003e\u003cul\u003e \u003cli\u003eIf you are looking to procure or outsource your event or exhibition, start by reading \u003cstrong\u003eThe Facts Of Live\u003c\/strong\u003e \u003c\/li\u003e \u003cli\u003eIf you are looking to improve or build your own in-house professional event or exhibition team or organisation, start by reading \u003cstrong\u003eThe Facts Of Live\u003c\/strong\u003e \u003c\/li\u003e \u003cli\u003eIf you are an agency looking to improve or develop how you professionally produce events or exhibitions, start by reading \u003cstrong\u003eThe Facts Of Live\u003c\/strong\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46480274784407,"sku":"9781781333402","price":2217.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781781333402.jpg?v=1766308358","url":"https:\/\/atlanticbooks.com\/products\/the-facts-of-live-how-live-events-are-conceived-procured-and-produced-to-create-the-greatest-value-and-impact-9781781333402","provider":"Atlantic Books","version":"1.0","type":"link"}