{"product_id":"the-fashion-system-9780520071773","title":"The Fashion System","description":"\u003cp\u003e • Author(s): Roland Barthes | Matthew Ward | Richard Howard\u003cbr\u003e • Publisher: University of California Press\u003cbr\u003e • Publisher Imprint: University of California Press\u003cbr\u003e • BISAC: Beauty \u0026amp; Grooming - General\u003c\/p\u003e\u003cp\u003eIn his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: \"Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.\"\u003c\/p\u003e","brand":"University of California Press","offers":[{"title":"Paperback","offer_id":46893757431959,"sku":"9780520071773","price":3530.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780520071773.webp?v=1770318729","url":"https:\/\/atlanticbooks.com\/products\/the-fashion-system-9780520071773","provider":"Atlantic Books","version":"1.0","type":"link"}