{"product_id":"the-four-lenses-of-innovation-a-power-tool-for-creative-thinking-9781118740248","title":"The Four Lenses of Innovation: A Power Tool for Creative Thinking","description":"\u003cp\u003e • Author(s): Rowan Gibson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Development - Business Development\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEver wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?\u003c\/p\u003e \u003cp\u003eContrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it.\u003c\/p\u003e \u003cp\u003eBy asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:\u003c\/p\u003e  *Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? *Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? *Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? *Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring?  \u003cp\u003eOther books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.\u003c\/p\u003e \u003cp\u003e “Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.”\u003cbr\u003e\u003cb\u003e—Philip Kotler,\u003c\/b\u003e S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University\u003c\/p\u003e \u003cp\u003e“Can you develop an innovative mind? Yes, you can. And this book is the manual.”\u003cbr\u003e\u003cb\u003e—John and Doris Naisbitt,\u003c\/b\u003e authors of \u003ci\u003eChina’s Megatrends\u003c\/i\u003e and \u003ci\u003eThe Global Game Change\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.”\u003cbr\u003e\u003cb\u003e—Camille Mirshokrai,\u003c\/b\u003e Managing Director of Leadership Development, and Partner at Accenture\u003c\/p\u003e \u003cp\u003e“Rowan Gibson’s \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.”\u003cbr\u003e\u003cb\u003e—Robert B. Tucker,\u003c\/b\u003e author of \u003ci\u003eDriving Growth Through Innovation\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201330405527,"sku":"9781118740248","price":1974.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118740248.webp?v=1767667885","url":"https:\/\/atlanticbooks.com\/products\/the-four-lenses-of-innovation-a-power-tool-for-creative-thinking-9781118740248","provider":"Atlantic Books","version":"1.0","type":"link"}