{"product_id":"the-franchising-handbook-9781473621114","title":"The Franchising Handbook","description":"\u003cp\u003e • Author(s): Carl Reader\u003cbr\u003e • Publisher: John Murray Learning\u003cbr\u003e • Publisher Imprint: John Murray Learning\u003cbr\u003e • BISAC: Franchises\u003c\/p\u003e\u003cp\u003eMost small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.","brand":"John Murray Learning","offers":[{"title":"Paperback","offer_id":47780511219863,"sku":"9781473621114","price":2185.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781473621114.webp?v=1778045820","url":"https:\/\/atlanticbooks.com\/products\/the-franchising-handbook-9781473621114","provider":"Atlantic Books","version":"1.0","type":"link"}