{"product_id":"the-fun-factory-the-keystone-film-company-and-the-emergence-of-mass-culture-9780520255388","title":"The Fun Factory: The Keystone Film Company and the Emergence of Mass Culture","description":"\u003cp\u003e • Author(s): Rob King\u003cbr\u003e • Publisher: University of California Press\u003cbr\u003e • Publisher Imprint: University of California Press\u003cbr\u003e • BISAC: Film - General\u003c\/p\u003e\u003cp\u003eFrom its founding in 1912, the short-lived Keystone Film Company--home of the frantic, bumbling Kops and Mack Sennett's Bathing Beauties--made an indelible mark on American popular culture with its high-energy comic shorts. Even as Keystone brought \"lowbrow\" comic traditions to the screen, the studio played a key role in reformulating those traditions for a new, cross-class audience. In \u003ci\u003eThe Fun Factory, \u003c\/i\u003eRob King explores the dimensions of that process, arguing for a new understanding of working-class cultural practices within early cinematic mass culture. He shows how Keystone fashioned a style of film comedy from the roughhouse humor of cheap theater, pioneering modes of representation that satirized film industry attempts at uplift. Interdisciplinary in its approach, \u003ci\u003eThe Fun Factory \u003c\/i\u003eoffers a unique studio history that views the changing politics of early film culture through the sociology of laughter.\u003c\/p\u003e","brand":"University of California Press","offers":[{"title":"Paperback","offer_id":45848529436823,"sku":"9780520255388","price":3400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780520255388.webp?v=1769298140","url":"https:\/\/atlanticbooks.com\/products\/the-fun-factory-the-keystone-film-company-and-the-emergence-of-mass-culture-9780520255388","provider":"Atlantic Books","version":"1.0","type":"link"}