{"product_id":"the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-business-and-society-9789357460897","title":"The Future of Purpose-Driven Branding: Signature Programs that Impact \u0026 Inspire Both Business and Society","description":"\u003cp\u003e • Author(s): David Aaker, Varsha Jain\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt’s not enough for companies to make a commitment to reduce energy or have an ad hoc budget for grants and volunteering—the world needs their resources, know-how, and ability to address society’s needs and existential threats…and employees and customers demand it. Branding expert David Aaker and Varsha Jain show a pathway to business and social program leadership through this title of Future of Purpose Driven Branding.\u003c\/p\u003e\n\n\u003cp\u003e·Purpose-Driven Branding: The Context\u003c\/p\u003e\n\n\u003cp\u003e·Signature Social Programs that Inspire, Impact, \u0026amp; Thrive\u003c\/p\u003e\n\n\u003cp\u003e·Integrating the Signature Social Program into the Business\u003c\/p\u003e\n\n\u003cp\u003e·Putting Signature Social Brands on Steroids: Five Branding “Must Dos”\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207168254103,"sku":"9789357460897","price":711.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789357460897.webp?v=1769209133","url":"https:\/\/atlanticbooks.com\/products\/the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-business-and-society-9789357460897","provider":"Atlantic Books","version":"1.0","type":"link"}