{"product_id":"the-future-of-storytelling-how-immersive-experiences-are-transforming-our-world-9781648293832","title":"The Future of Storytelling: How Immersive Experiences Are Transforming Our World","description":"\u003cp\u003e • Author(s): Charles Melcher\u003cbr\u003e • Publisher: Artisan Publishers\u003cbr\u003e • Publisher Imprint: Artisan Publishers\u003cbr\u003e • BISAC: Product\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom Las Vegas's new Sphere arena to the traveling Immersive Van Gogh exhibits, the future of live entertainment is immersive--and this book offers a behind-the-scenes look to show us why.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e These days we don't want to just watch our media--we want to be a part of it. Immersive events--such as the \u003ci\u003eStranger Things \u003c\/i\u003eExperience and the long-running theater production \u003ci\u003eSleep No More\u003c\/i\u003e are growing at such a staggering rate that their revenue will soon outpace film and television combined. But what makes them work, and why? What does it say about us as a culture? And who is behind this revolution in entertainment? In this eye-opening book, Charles Melcher, founder and CEO of Future of StoryTelling (FoST), has curated a selection of the world's very best immersive experiences and interviewed creators to learn what makes them so successful. Disney Imagineering Studio Lead Scott Trowbridge will lift the curtain on his work on the \u003ci\u003eStar Wars: Galaxy's Edge\u003c\/i\u003e land at Disney Word and Disneyland and discuss what it takes to design immersive experiences that will be visited by tens of millions of fans; John Hanke, CEO of Niantic--creators of Pokémon GO--will share how he is getting gamers out of their basements and into the real world, turning everyday places into sets for immersive adventure through augmented reality. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLiving Stories\u003c\/i\u003e is an invaluable resource for fans of immersive entertainment as well as marketers, advertisers, and business leaders who are eager to learn about this phenomenon and how it's poised to transform their industries.","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46317480640663,"sku":"9781648293832","price":2824.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781648293832.webp?v=1768679264","url":"https:\/\/atlanticbooks.com\/products\/the-future-of-storytelling-how-immersive-experiences-are-transforming-our-world-9781648293832","provider":"Atlantic Books","version":"1.0","type":"link"}