{"product_id":"the-g-r-e-a-t-retention-book-9798232126179","title":"The G.R.E.A.T. Retention Book","description":"\u003cp\u003e • Author(s): Vladislav Dobrokhotov\u003cbr\u003e • Publisher: Aftersales Marketing Press\u003cbr\u003e • Publisher Imprint: Aftersales Marketing Press\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe G.R.E.A.T. Retention Method(TM)\u003c\/strong\u003e is a behavioural framework that enables organisations to deliberately and repeatably design the emotional conditions that drive long-term loyalty, repeat business, and advocacy.\u003c\/p\u003e\u003cp\u003eIt maps five stages that unfold after the sale. \u003cstrong\u003eGratitude\u003c\/strong\u003e creates the emotional peak that cements the moment. \u003cstrong\u003eReinforcement\u003c\/strong\u003e eliminates doubt and builds pride. \u003cstrong\u003eEngagement\u003c\/strong\u003e sustains relevance through dialogue and inclusion. \u003cstrong\u003eAnchoring\u003c\/strong\u003e turns participation into habit. \u003cstrong\u003eTransformation\u003c\/strong\u003e elevates satisfied customers into advocates who stay, return, and refer.\u003c\/p\u003e\u003cp\u003eEach stage applies proven psychological triggers, converting a transaction into a relationship - and a customer into a loyal partner who believes.\u003c\/p\u003e","brand":"Aftersales Marketing Press","offers":[{"title":"Paperback","offer_id":46862420934807,"sku":"9798232126179","price":1394.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798232126179.webp?v=1769966111","url":"https:\/\/atlanticbooks.com\/products\/the-g-r-e-a-t-retention-book-9798232126179","provider":"Atlantic Books","version":"1.0","type":"link"}