{"product_id":"the-games-are-not-the-same-9780522853667","title":"The Games Are Not the Same","description":"\u003cp\u003e • Author(s): Bob Stewart\u003cbr\u003e • Publisher: Melbourne University\u003cbr\u003e • Publisher Imprint: Melbourne University\u003cbr\u003e • BISAC: Soccer\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAustralians are intensely proud of their sporting traditions, and have always had a passion for football in its various forms: Australian football, rugby league, rugby union and soccer. But how does a nation of only 21 million people sustain the viability of four football codes at the professional level? This book provides a detailed analysis of each code's commercial evolution, including a discussion of the ways in which major incidents and turning points impacted on clubs, players and fans. It not only highlights what and when things happened but also provides a conceptual framework that locates the incidents and turning points within a specific context, and breaks down their progress into discrete periods, culminating in predictions about their future progress.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Melbourne University","offers":[{"title":"Paperback","offer_id":47577465159831,"sku":"9780522853667","price":3657.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780522853667.webp?v=1774903518","url":"https:\/\/atlanticbooks.com\/products\/the-games-are-not-the-same-9780522853667","provider":"Atlantic Books","version":"1.0","type":"link"}