{"product_id":"the-global-politics-of-sport-the-role-of-global-institutions-in-sport-9780415346023","title":"The Global Politics of Sport: The Role of Global Institutions in Sport","description":"\u003cp\u003e • Author(s): Lincoln Allison\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: History\u003c\/p\u003e\u003cp\u003eSport presents one of the most advanced cases of 'globalisation, ' arguably because there are fewer cultural and political obstacles to the development of trade and international power in sport than there are in other fields. Thus there has been a change in the nature of the politics of sport since the end of the Cold War; the subject must be rewritten to acknowledge a twenty-first century world in which international sporting organisations and transnational corporations have become far more important than states. The Global Politics of Sport presents a range of essays examining the emerging global political issues in twenty-first century sport including: - The role, and power of organisations such as FIFA and the IOC - The influence of US exceptionalism - The construction of global sports heroes - Tensions developing within traditionally 'alternative' sports in a global commercial culture The Global Politics of Sport presents new and fresh exploration of different conceptions of sport as a purely commercial activity and as an activity as embodying 'higher' social and ethical values.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46929578459287,"sku":"9780415346023","price":3759.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415346023.webp?v=1771600735","url":"https:\/\/atlanticbooks.com\/products\/the-global-politics-of-sport-the-role-of-global-institutions-in-sport-9780415346023","provider":"Atlantic Books","version":"1.0","type":"link"}