{"product_id":"the-golden-secrets-of-lettering-letter-design-from-first-sketch-to-final-artwork-9781616895730","title":"The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork","description":"\u003cp\u003e  • Publisher: Princeton Architectural Press\u003cbr\u003e • Publisher Imprint: Princeton Architectural Press\u003cbr\u003e • BISAC: Graphic Arts - Typography\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Golden Secrets of Lettering\u003c\/i\u003e is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eReaders learn how to train their \"typographic eye\" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.","brand":"Princeton Architectural Press","offers":[{"title":"Hardcover","offer_id":45163753472151,"sku":"9781616895730","price":2548.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781616895730.webp?v=1767104993","url":"https:\/\/atlanticbooks.com\/products\/the-golden-secrets-of-lettering-letter-design-from-first-sketch-to-final-artwork-9781616895730","provider":"Atlantic Books","version":"1.0","type":"link"}