{"product_id":"the-graphic-communication-handbook-9780415557382","title":"The Graphic Communication Handbook","description":"\u003cp\u003e • Author(s): Simon Downs\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Graphic Arts - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Graphic Communication Handbook\u003c\/em\u003e is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. \u003cem\u003eThe Graphic Communication Handbook\u003c\/em\u003e covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. \u003c\/p\u003e\u003cp\u003eFeatures include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eintroductions that frame relevant debates \u003c\/li\u003e \u003cli\u003ecase studies, examples and illustrations from a range of campaigns \u003c\/li\u003e \u003cli\u003ephilosophical and technical explanations of topics and their importance. \u003c\/li\u003e \u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45235870859415,"sku":"9780415557382","price":3854.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415557382.webp?v=1769211191","url":"https:\/\/atlanticbooks.com\/products\/the-graphic-communication-handbook-9780415557382","provider":"Atlantic Books","version":"1.0","type":"link"}