{"product_id":"the-growth-drivers-the-definitive-guide-to-transforming-marketing-capabilities-9781119953319","title":"The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities","description":"\u003cp\u003e • Author(s): Andy Bird\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Growth Drivers\u003c\/i\u003e is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201410261143,"sku":"9781119953319","price":3409.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119953319.webp?v=1767307327","url":"https:\/\/atlanticbooks.com\/products\/the-growth-drivers-the-definitive-guide-to-transforming-marketing-capabilities-9781119953319","provider":"Atlantic Books","version":"1.0","type":"link"}