{"product_id":"the-gutenberg-ghost-how-the-printing-press-fabricated-ancient-truths-and-invented-the-witch-9798243072656","title":"The Gutenberg Ghost: How the Printing Press Fabricated Ancient Truths and Invented the Witch","description":"\u003cp\u003e • Author(s): Marcus Calder\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Europe - Great Britain - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBefore history was verified, it was \u003cb\u003eprinted\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eIn seventeenth-century England, the printing press did more than spread news-it \u003cb\u003emanufactured belief\u003c\/b\u003e. Cheap pamphlets, recycled woodcuts, and anonymous printers flooded the streets with \"ancient\" prophecies that were anything but old. These texts shaped fear, fueled witch trials, and rewrote political reality long before the public had tools to question what they read.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Gutenberg Ghost\u003c\/b\u003e uncovers how early print culture turned rumor into authority and fiction into historical \"fact.\" At the center of this transformation stands Mother Shipton-not as a medieval prophet, but as a commercial invention engineered to sell fear during war, plague, and political collapse.\u003c\/p\u003e\u003cp\u003eDrawing on pamphlets, typography, distribution networks, and media psychology, this book reveals: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eHow printers fabricated ancient voices to bypass censorship\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy the printed word was trusted over lived experience\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow folklore was reshaped into legal and political evidence\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAnd how these early media tactics echo in today's misinformation economy\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a story about prophecy.\u003cbr\u003eIt is the story of how \u003cb\u003ethe medium itself learned to haunt the truth\u003c\/b\u003e.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47572344701079,"sku":"9798243072656","price":1521.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798243072656.webp?v=1774889611","url":"https:\/\/atlanticbooks.com\/products\/the-gutenberg-ghost-how-the-printing-press-fabricated-ancient-truths-and-invented-the-witch-9798243072656","provider":"Atlantic Books","version":"1.0","type":"link"}